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Pay-Per-Click FAQ's |
Why do accounts require ongoing management?
Sponsored search advertising's auction style marketplace is constantly
changing. As advertisers compete for placement and adjust their bids,
the cost required to maintain desired placement will vary.
Proper account management ensures that advertiser's listings remain
in the most cost efficient positions. Failing to actively manage an
account can result in reduced exposure due to competitors increased
bids or possibly paying far too much for leads. It is critical to
properly manage accounts and monitor results to maximize the effectiveness
of search engine marketing.
Can I make changes once the campaign is activated?
Yes. Changes can easily be made to your campaign even after it is
activated. Terms, budgets, titles and bids will all be monitored and
can be changed at your request. We may also make suggestions that
we think will potentially increase your results.
What type of reporting is provided?
Our reports provide valuable statistical information, enabling you
to make informed marketing decisions. Our easy to read reports will
help you understand your detailed results and monitor your progress.
Reports include all terms bid on, the amount of traffic received
for each term, the average position each term attained and the average
cost per click associated with each term.
How often are reports provided?
Reports are available at any time upon request.
Can I control and change my budget?
Clients have complete flexibility with their budgets and can make
changes as desired. Our role is to monitor your budget to avoid
account depletion and also avoid spending advertising dollars too
quickly.
What happens if I stop using your service?
Clients can stop using our service at any time. Once service is
terminated, no further fees will be accrued and any money held in
escrow for clicks will be returned.
Can I turn my account off for a specified time period?
Yes. We understand that some business are seasonal or may have times
where they do not desire additional exposure. You will not be charged
a management fee when your campaign is offline.
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